In Kenya M.S.M.E are usually informal and unorganized. This makes it difficult for farmers to invest in horticulture and any other Value Chain as they lack the financial capital, knowledge, and skills to increase productivity and supply quality products. Farmers often sell their products through informal channels because they have limited direct access to markets and face competition from the larger horticulture industry. Horticulture is a key sector in Kenya’s economy, contributing a third of agricultural output. Exports of fruits and vegetables make up a significant portion of this. Most horticultural producers in Kenya are micro-, small-, and medium-sized enterprises (MSEs), which employ almost seven million people and account for 80% of domestic food production. MSEs in horticulture play a crucial role in making Kenyan food systems more nutritious and safer by increasing the availability, accessibility, and affordability of safe and nutritious foods. They can also help reduce the risk of unsafe food and unhealthy diets attributed to increased consumption of ultra-processed foods. Such changes have negatively affected the country’s nutritional security, with a quarter of the adult population being overweight, three million of whom are clinically obese.